Marketing Language

I looked at several sellers on EBAY and an online retailer that sold Motocross Bikes (http://www.happyscooters.com). Across the board the language used to describe the bikes. All sellers that I found used over-the-top adjectives and adverbs, ex -mind-boggling power. Most stores also used sweeping generalizations like; Probably one of the best deals in the store, or the most solid 125 on the market. Some of the high-pressure language used was; Why not throw your leg over one—and then decide for yourself, or Special offer - Low Price - promotion ends March 31st. Most of the sites also used unlikely credentialing like; Multiple championships, state-of-the-art tech and, best of all, the knowledge that it has no equals when it comes to 125 cc two-strokes. Some of the Superlatives that were used were; IF you’re looking to move up or just update your current steed, look no further.