Home Page Effectiveness - Apple

The Apple.com home page is effective because it is easy to navigate and the information is organized in a way that people who visit it often can quickly find what they need. New visitors to the site can also efficiently locate the desired information by using the intuitive search and navigation bar that is logically separated. On the main page there is links to the newest products and news items, along with a headline feed to alert the reader of any current updates. The small links on the bottom of the page are very useful but usually not even seen by most visitors. Overall the site is effective to most visitors because it is strait forward and simple to use.